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About
Aromatic Heritage, Timeless Elegance.
Attari Sales Corporation.
Our family’s journey in perfumery is a testament to our unwavering dedication to tradition, quality, and the art of fragrance. We believe that each attar tells a story, a reflection of our heritage, our passion, and the enduring beauty of nature. We invite you to experience the magic of our creations and share in the timeless elegance of Indian perfumery.
Our Story
Attari Sales Corporation traces its origins to the vibrant city of Udaipur, where a legacy of resilience and entrepreneurship was born. The journey began with three brothers—Akbarali, Mohamadali, and Ismailji—who, after a family dispute, set out to create a new life. The elder brothers, Akbarali and Mohamadali, began as traveling salesmen, selling clothes and household merchandise across towns and villages in Rajasthan. Their determination paid off, allowing them to open a shop in Udaipur, where they were soon joined by their younger brother, Ismailji.
During their travels, the brothers discovered a burgeoning demand for traditional Indian attars among the local nobility. Recognizing this opportunity, they began trading in attars, sourcing exquisite fragrances like Khus, Hina, Gulab, Motia, and Kewda from the famed perfumery town of Kannauj. The success of their perfume trade led them to transition entirely from textiles to attars, marking the beginning of a thriving family business in the world of fragrances.
In pursuit of further growth, the brothers moved to Mumbai, setting up shop in Bhendi Bazaar, which quickly became a hub for their operations. Akbarali, guided by his maternal uncle, delved deeper into the art of rose distillation in Baroda, further enhancing the family’s expertise in creating premium attars.
As the business grew, the next generation stepped in, bringing innovation and expansion. Kadarali, despite his background in law, took the reins from his ailing father, Akbarali, and began experimenting with blending aromatic chemicals and natural oils, establishing a reputation for excellence in the market. Together with his brother Alihussain, he founded Attari Brothers, and the duo became pioneers in exporting fragrances to the Middle East and North Africa during the oil boom of the 1960s.
The family’s entrepreneurial spirit continued to flourish, with different branches forming their own successful companies, each contributing to the rich legacy of Attari Sales Corporation. Today, the company stands strong under the leadership of Khurshid, who, along with his son, has taken the business to new heights. Khurshid, trained in the perfumery capital of Grasse, France, has infused modern techniques with traditional practices, ensuring that Attari Sales Corporation remains a leader in the Indian perfume industry.
With a global presence spanning India, Middle East, and the USA, the Attarwala family continues to honor its heritage while embracing innovation. We are proud to be custodians of a tradition that has been passed down through generations, bringing the timeless art of Indian perfumery to the World.
Our Experts
Meet Our Team
KHURSHID ATTARWALA
Director / Master Perfumer
ABBAS ATTARWALA
Director
ANDREAS ATTWARWALA
Perfumer
Khurshid Attarwala is the quiet force behind Attari Sales Corporation—a man of rare discipline, deep integrity, and unmatched dedication to the craft of perfumery. Born into a family steeped in the legacy of traditional Indian attar-making, he represents the third generation of a lineage that has shaped the fragrance landscape of India and beyond.
While many inherit businesses, Khurshid chose to earn his place. After receiving formal training in Grasse, France—the global capital of perfumery—at the renowned Roure Bertrand Dupont, he returned not only with technical mastery but also with a global perspective. He combined this knowledge with traditional Indian methods, bringing precision and innovation into every aspect of fragrance production.
Under his leadership, Attari Sales Corporation expanded its reputation for quality and authenticity, supplying premium perfumes across India and to international markets. Yet, for all his achievements, Khurshid has remained deeply grounded—more artisan than businessman, more teacher than executive.
His approach is quiet but meticulous. He believes in the power of patience, the importance of detail, and the irreplaceable value of doing things the right way. Whether it’s sourcing the finest raw materials or perfecting a blend through dozens of trials, his work ethic sets the standard for all of us who follow in his footsteps.
To this day, Khurshid Attarwala continues to hand-guide production, inspire innovation, and uphold the values that have defined our family for generations. His legacy is not only found in the fragrances he has helped create, but in the spirit with which he leads—humbly, passionately, and with an unwavering commitment to excellence.
Abbas Attarwala is the kind of person every legacy business hopes to have—steadfast, reliable, and quietly brilliant. As the younger brother of Khurshid Attarwala, he has been an integral part of Attari Sales Corporation’s journey, often operating behind the scenes with an unwavering commitment to the day-to-day stability and long-term growth of the business.
While Khurshid focused on the intricacies of production and formulation, Abbas brought balance through his practical approach and calm presence. He is known in the family and industry alike as someone who listens more than he speaks—but when he speaks, it’s with clarity, purpose, and decades of hard-earned wisdom.
Abbas has a deep understanding of how things work—whether it’s maintaining the delicate systems of perfumery operations or managing relationships with suppliers and long-time clients. He brings a sense of groundedness that has helped the company navigate both challenges and change with poise.
His role might not always be in the spotlight, but his contributions have been foundational. It is Abbas who has ensured that the engine of the business keeps running smoothly, that commitments are honored, and that trust—so essential in the world of perfumery—is never broken.
Together with Khurshid, Abbas forms the backbone of Attari Sales Corporation. Their shared values, mutual respect, and complementary strengths have not only sustained the business but allowed it to evolve with integrity. Abbas continues to be a mentor, a quiet pillar, and a living example of the dignity that comes from doing one’s work with quiet pride and consistency.
Andreas Attarwala represents the fifth generation of a family deeply rooted in the art and tradition of Indian perfumery. As the son of Khurshid Attarwala and part of the lineage behind Attari Sales Corporation, Andreas brings a fresh perspective to a time-honored craft—blending legacy with innovation, and tradition with contemporary vision.
Having grown up immersed in the world of attars, Andreas absorbed the nuances of scent-making not just as a skill, but as a language—one that speaks of memory, culture, and emotion. With a deep respect for his family’s heritage, he stepped into the business with a clear intention: to carry the brand forward into the modern world while preserving its soul.
Andreas plays a key role in brand development, new product creation, and the expansion of Attari Sales Corporation’s presence across Indian and international markets. Drawing from both his Indian roots and multicultural upbringing, he brings a global sensibility to the way the brand tells its story—whether through fragrance composition, design, or customer experience.
Under his involvement, the company has begun evolving its identity to resonate with a new generation of fragrance lovers, without losing sight of what makes it unique: authenticity, craftsmanship, and deep cultural ties. Andreas is committed to ensuring that Attari Sales Corporation continues to be a beacon of quality and creativity in Indian perfumery—one that honors the past while shaping the future.
